Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, creativity toys and more. Crayola tasked Coyne with generating nationwide consumer awareness for its colorful product portfolio and new company initiatives, including its sustainability efforts.

Coyne PR helped throw a big birthday bash at Toys“R”Us Times Square to celebrate the 50th birthday of the Crayola 64 Box and the introduction of the eight new limited edition colors, called the “Kids’ Choice Colors.” The celebration featured a kids’ fashion show to reveal the eight new colors – super happy, bear hug, giving tree, awesome, famous, happy ever after, best friends and fun in the sun – all chosen and named by kids.
Coyne PR created the Crayola Outdoor Fitness Challenge, a nationwide initiative aimed at inspiring families to spend more time exercising their bodies and minds. To draw attention to the campaign, Coyne PR focused on a truly “ownable” activity for Crayola’s outdoor product line – hopscotch and enlisted the help of 1996 Olympic gold-medal decathlete Dan O’Brien to attempt to break the Guinness record for the World’s Fastest Game of Hopscotch (yes, one exists).
To raise widespread awareness of Crayola's new line of creative accessories for the iPad called DigiTools, Coyne PR developed a comprehensive nationwide media relations campaign targeting short-lead media, including national and local print and online outlets. The media materials that were drafted positioned Crayola’s new DigiTools as an innovative line that allowed kids to experience digital art on the iPad like never before.
With March Madness just days away, Crayola teamed up with the world famous Harlem Globetrotters for the first-ever glow-in-the-dark basketball game. The Globetrotters transformed into the “Crayola Glowtrotters” and put their skills to the ultimate test. The Magicians of Basketball brought the entertainment; and Crayola, the Magicians of Color, brought the game to light with glowing basketballs, nets, rims, backboards and uniforms.
As part of Crayola’s ever-evolving green initiative, a 15-acre solar farm will now generate the electricity needed to make 1 billion of the 3 billion crayons the company makes annually. Crayola enlisted the help of Coyne PR to create a colorful celebration for the unveiling of the solar farm. Ten children from around the country, known as the “Crayola Green Team” helped the company dedicate the solar farm in a way that only a child could dream up - - by ceremonially plugging an over-sized, colorful drawing of Crayola’s factory into the sun.