PLAYMOBIL, one of the top global toy manufacturers, looked to Coyne to advance the brands position in the U.S. by increasing awareness, understanding and appreciation of the brand among its target audience – Mom. Coyne PR conducted extensive research into the PLAYMOBIL brand to learn how it is perceived here in the U.S., relying on research to provide valuable insights that were used to develop a communications plan that featured multiple objectives:  create greater engagement with the brand and Moms; communicate a clear point of difference for PLAYMOBIL compared to its competitors; and foster understanding of the quality and play value of PLAYMOBIL products.