In conjunction with its takeover of broadcast rights to “Project Runway,” Lifetime Digital looked to Coyne to create awareness, drive traffic and build consumer credibility for the fashion content at its main online destination, myLifetime.com. Additionally, we took on Lifetime Digital’s other fashion properties, including AlltheLooks.com, a site dedicated to celebrity style and beauty, and Roiworld.com, which is their fashion gaming site. Our efforts garnered 124 stories, both digital trade and consumer, highlighting the myLifetime.com site and its features. Overall, the Lifetime Digital fashion campaign generated more than 22 million impressions and 208 stories and generated significant buzz for Lifetime Digital proprieties in the fashion community, as well as creating technology, pop culture and TV industry news.

  • Accuweather
  • Quaker State
  • Bosch
  • Lifetime Digital
  • NFL Players Association
  • Mike & Ike
  • Newman's Own Foundation
  • Quest Diagnostics
  • WebMD
  • UPS
  • Murad
  • Pup-Peroni
  • Milk-Bone
  • Telemundo
  • Zoetis
  • Owens Corning
  • NUK
  • Candy Land
  • Longines
  • VF Corporation
  • Eggland's Best
  • Pacira
  • Harley-Davidson
  • Tough Mudder
  • IRONMAN
  • Cheerios
  • Meow Mix
  • Burger King
  • Del Monte
  • Salix
  • Babies"R"Us
  • Stryker
  • Graco
  • BD
  • Advil
  • Penn Medicine
  • Bayer Animal Health
  • Seventh Generation
  • National Confectioners Association
  • Allergan
  • Hard Rock International
  • Cardinal Health
  • Yahoo Sports
  • BabyCenter
  • Courvoisier
  • Casio
  • BMW
  • Harlem Globetrotters
  • BASF
  • Outrigger Resorts
  • USA TODAY Sports Media Group
  • The Container Store
  • Hong Kong Tourism Board
  • Crayola
  • United States Golf Association
  • Timberland
  • Perdue
  • MLB Players Association
  • Cartoon Network
  • Humana
  • Mohegan Sun
  • Pillsbury
  • Red Bull Arena
  • Disney Parks & Resorts
  • CeraVe
  • Reef
  • Chiquita
  • IMAX
  • Heathrow International Airport
  • Goodyear Tire & Rubber Company
  • VTech
  • South African Tourism
  • Mini Oreo
  • ESPN
  • USTA
  • Fiat Chrysler Automobiles
  • USA Swimming Foundation
  • AOL Engadget
  • Banfield Pet Hospital
  • GE Water
  • The University of Virginia Darden School of Business
  • Entenmann's
  • Shell Rotella
  • Chunky
  • Mary Kay
  • Pfizer Legal Alliance
  • Playmobil
  • Daytona International Speedway
  • Cayman Islands
  • Pennzoil
  • Red Robin Gourmet Burgers & Brews
  • Arby's Foundation
  • PEEPS
  • National Canine Research Council
  • ChapStick
  • Lane Bryant
  • Preparation H
  • Novartis