In conjunction with its takeover of broadcast rights to “Project Runway,” Lifetime Digital looked to Coyne to create awareness, drive traffic and build consumer credibility for the fashion content at its main online destination, myLifetime.com. Additionally, we took on Lifetime Digital’s other fashion properties, including AlltheLooks.com, a site dedicated to celebrity style and beauty, and Roiworld.com, which is their fashion gaming site. Our efforts garnered 124 stories, both digital trade and consumer, highlighting the myLifetime.com site and its features. Overall, the Lifetime Digital fashion campaign generated more than 22 million impressions and 208 stories and generated significant buzz for Lifetime Digital proprieties in the fashion community, as well as creating technology, pop culture and TV industry news.

  • Cayman Islands
  • Humana
  • Cartoon Network
  • Pacira
  • USA Swimming Foundation
  • Murad
  • National Canine Research Council
  • VF Corporation
  • Cheerios
  • USTA
  • UPS
  • Pfizer Legal Alliance
  • Owens Corning
  • Mary Kay
  • Lifetime Digital
  • BMW
  • Del Monte
  • Quest Diagnostics
  • Meow Mix
  • WebMD
  • Burger King
  • The Container Store
  • Stryker
  • Reef
  • Novartis
  • Timberland
  • MLB Players Association
  • GE Water
  • National Confectioners Association
  • Zoetis
  • Mini Oreo
  • VTech
  • IMAX
  • Entenmann's
  • Goodyear Tire & Rubber Company
  • Perdue
  • Hong Kong Tourism Board
  • Courvoisier
  • Daytona International Speedway
  • Casio
  • United States Golf Association
  • BASF
  • Preparation H
  • Lane Bryant
  • Bosch
  • IRONMAN
  • Telemundo
  • Allergan
  • Newman's Own Foundation
  • Yahoo Sports
  • CeraVe
  • Red Robin Gourmet Burgers & Brews
  • Chiquita
  • Pup-Peroni
  • Graco
  • Shell Rotella
  • Hard Rock International
  • Playmobil
  • Seventh Generation
  • Red Bull Arena
  • Candy Land
  • South African Tourism
  • BabyCenter
  • Heathrow International Airport
  • Chunky
  • Quaker State
  • Outrigger Resorts
  • Penn Medicine
  • ESPN
  • Banfield Pet Hospital
  • Fiat Chrysler Automobiles
  • Advil
  • USA TODAY Sports Media Group
  • Mike & Ike
  • Pennzoil
  • The University of Virginia Darden School of Business
  • NUK
  • NFL Players Association
  • Arby's Foundation
  • Accuweather
  • Eggland's Best
  • Cardinal Health
  • Harlem Globetrotters
  • Pillsbury
  • Babies"R"Us
  • PEEPS
  • Milk-Bone
  • AOL Engadget
  • Bayer Animal Health
  • Crayola
  • Longines
  • Tough Mudder
  • BD
  • Harley-Davidson
  • Mohegan Sun
  • ChapStick
  • Disney Parks & Resorts
  • Salix