In conjunction with its takeover of broadcast rights to “Project Runway,” Lifetime Digital looked to Coyne to create awareness, drive traffic and build consumer credibility for the fashion content at its main online destination, myLifetime.com. Additionally, we took on Lifetime Digital’s other fashion properties, including AlltheLooks.com, a site dedicated to celebrity style and beauty, and Roiworld.com, which is their fashion gaming site. Our efforts garnered 124 stories, both digital trade and consumer, highlighting the myLifetime.com site and its features. Overall, the Lifetime Digital fashion campaign generated more than 22 million impressions and 208 stories and generated significant buzz for Lifetime Digital proprieties in the fashion community, as well as creating technology, pop culture and TV industry news.

  • Pup-Peroni
  • Owens Corning
  • Cartoon Network
  • IRONMAN
  • VTech
  • Bayer Animal Health
  • Burger King
  • Seventh Generation
  • Murad
  • BMW
  • UPS
  • WebMD
  • Entenmann's
  • CeraVe
  • The University of Virginia Darden School of Business
  • Courvoisier
  • Milk-Bone
  • NFL Players Association
  • Mike & Ike
  • Disney Parks & Resorts
  • United States Golf Association
  • Humana
  • Graco
  • Pfizer Legal Alliance
  • South African Tourism
  • BD
  • BASF
  • Advil
  • IMAX
  • USA TODAY Sports Media Group
  • Reef
  • Hong Kong Tourism Board
  • Salix
  • Mary Kay
  • Arby's Foundation
  • Candy Land
  • Lane Bryant
  • ChapStick
  • Mini Oreo
  • The Container Store
  • Fiat Chrysler Automobiles
  • Del Monte
  • Goodyear Tire & Rubber Company
  • Quest Diagnostics
  • Perdue
  • Pennzoil
  • NUK
  • VF Corporation
  • Allergan
  • National Confectioners Association
  • GE Water
  • Quaker State
  • Harley-Davidson
  • Telemundo
  • Chiquita
  • Heathrow International Airport
  • Red Bull Arena
  • Cayman Islands
  • Crayola
  • Banfield Pet Hospital
  • Yahoo Sports
  • BabyCenter
  • Timberland
  • Novartis
  • Shell Rotella
  • MLB Players Association
  • Playmobil
  • National Canine Research Council
  • Hard Rock International
  • AOL Engadget
  • Meow Mix
  • Newman's Own Foundation
  • Tough Mudder
  • ESPN
  • Chunky
  • Penn Medicine
  • Accuweather
  • Cheerios
  • Preparation H
  • Outrigger Resorts
  • PEEPS
  • Lifetime Digital
  • USA Swimming Foundation
  • Bosch
  • Cardinal Health
  • Red Robin Gourmet Burgers & Brews
  • Eggland's Best
  • Zoetis
  • Longines
  • Daytona International Speedway
  • USTA
  • Casio
  • Pacira
  • Pillsbury
  • Babies"R"Us
  • Harlem Globetrotters
  • Mohegan Sun
  • Stryker