In conjunction with its takeover of broadcast rights to “Project Runway,” Lifetime Digital looked to Coyne to create awareness, drive traffic and build consumer credibility for the fashion content at its main online destination, myLifetime.com. Additionally, we took on Lifetime Digital’s other fashion properties, including AlltheLooks.com, a site dedicated to celebrity style and beauty, and Roiworld.com, which is their fashion gaming site. Our efforts garnered 124 stories, both digital trade and consumer, highlighting the myLifetime.com site and its features. Overall, the Lifetime Digital fashion campaign generated more than 22 million impressions and 208 stories and generated significant buzz for Lifetime Digital proprieties in the fashion community, as well as creating technology, pop culture and TV industry news.

  • Mohegan Sun
  • IRONMAN
  • Red Robin Gourmet Burgers & Brews
  • CeraVe
  • Burger King
  • Harlem Globetrotters
  • AOL Engadget
  • Casio
  • Outrigger Resorts
  • The University of Virginia Darden School of Business
  • Crayola
  • BD
  • Pfizer Legal Alliance
  • Meow Mix
  • ChapStick
  • Newman's Own Foundation
  • USA Swimming Foundation
  • GE Water
  • Heathrow International Airport
  • Novartis
  • Eggland's Best
  • Quaker State
  • Telemundo
  • Tough Mudder
  • Pacira
  • Mini Oreo
  • Zoetis
  • Red Bull Arena
  • Stryker
  • PEEPS
  • Pennzoil
  • Hong Kong Tourism Board
  • Hard Rock International
  • Owens Corning
  • Longines
  • Babies"R"Us
  • United States Golf Association
  • Humana
  • Pillsbury
  • Playmobil
  • Preparation H
  • Candy Land
  • Cardinal Health
  • Timberland
  • Goodyear Tire & Rubber Company
  • USA TODAY Sports Media Group
  • BMW
  • Graco
  • Cartoon Network
  • Allergan
  • BabyCenter
  • Lifetime Digital
  • Pup-Peroni
  • Entenmann's
  • Banfield Pet Hospital
  • Harley-Davidson
  • Arby's Foundation
  • Bayer Animal Health
  • ESPN
  • South African Tourism
  • Penn Medicine
  • Mike & Ike
  • Accuweather
  • National Canine Research Council
  • Quest Diagnostics
  • VTech
  • Perdue
  • Salix
  • Seventh Generation
  • Bosch
  • WebMD
  • Courvoisier
  • Advil
  • VF Corporation
  • Lane Bryant
  • NFL Players Association
  • NUK
  • Reef
  • Del Monte
  • Milk-Bone
  • MLB Players Association
  • Chiquita
  • Fiat Chrysler Automobiles
  • IMAX
  • Disney Parks & Resorts
  • National Confectioners Association
  • Daytona International Speedway
  • UPS
  • Shell Rotella
  • Yahoo Sports
  • Mary Kay
  • USTA
  • Chunky
  • BASF
  • Murad
  • The Container Store
  • Cheerios
  • Cayman Islands