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Lifetime Digital

In conjunction with its takeover of broadcast rights to “Project Runway,” Lifetime Digital looked to Coyne to create awareness, drive traffic and build consumer credibility for the fashion content at its main online destination, Additionally, we took on Lifetime Digital’s other fashion properties, including, a site dedicated to celebrity style and beauty, and, which is their fashion gaming site. Our efforts garnered 124 stories, both digital trade and consumer, highlighting the site and its features.