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The Olympic Channel

Coyne PR was tasked with handling media efforts for the launch of the Olympic Channel’s original film, The People’s Fighters. This film, directed by Peter Berg (Friday Night Lights, Patriots Day), was the second film in the Five Ring Films series from Olympic Channel. The People’s Fighters chronicled 50 years of unprecedented Cuban boxing success through the legendary careers of Teofilo Stevenson and his gold-medal winning countrymen.