Fitting into the crowded conversation on childhood obesity is no small task, but Coyne PR found a place all our own to launch WebMD’s first pediatric platform by revealing “The New Talk” – that for parents, talking to their kids about obesity is more difficult than discussing sex, drugs and alcohol.

We partnered with author and child psychologist Dr. Susan Bartell, and hosted a media and influencer event introducing the findings from a campaign-specific study on this difficult discussion between parents and kids. We arranged multiple deskside briefings for influencers, including experts from: the Rudd Center for Food Policy and Obesity at Yale University; the Center for Science in the Public Interest; and the American Academy of Pediatrics. The topic made national headlines, brought a new context to the conversation on childhood obesity, and moved WebMD to the head of the class as a trusted resource for parents and kids.

  • Penn Medicine
  • Graco
  • Harlem Globetrotters
  • Goodyear Tire & Rubber Company
  • Burger King
  • VF Corporation
  • Murad
  • AOL Engadget
  • USA Swimming Foundation
  • BabyCenter
  • PEEPS
  • Lifetime Digital
  • Quest Diagnostics
  • VTech
  • Zoetis
  • Stryker
  • Heathrow International Airport
  • Harley-Davidson
  • Accuweather
  • Seventh Generation
  • Yahoo Sports
  • Babies"R"Us
  • South African Tourism
  • Fiat Chrysler Automobiles
  • Courvoisier
  • Mike & Ike
  • Meow Mix
  • Advil
  • Bayer Animal Health
  • Cheerios
  • Cartoon Network
  • Novartis
  • United States Golf Association
  • IMAX
  • Mohegan Sun
  • NFL Players Association
  • Red Bull Arena
  • Red Robin Gourmet Burgers & Brews
  • Longines
  • Pup-Peroni
  • Hong Kong Tourism Board
  • ChapStick
  • Shell Rotella
  • Newman's Own Foundation
  • BASF
  • Lane Bryant
  • UPS
  • WebMD
  • BD
  • National Canine Research Council
  • Bosch
  • Crayola
  • Casio
  • NUK
  • Banfield Pet Hospital
  • National Confectioners Association
  • Entenmann's
  • Playmobil
  • ESPN
  • USTA
  • Perdue
  • Hard Rock International
  • CeraVe
  • Cardinal Health
  • Eggland's Best
  • Humana
  • The University of Virginia Darden School of Business
  • Outrigger Resorts
  • Milk-Bone
  • Mini Oreo
  • Candy Land
  • Mary Kay
  • Chiquita
  • IRONMAN
  • Pfizer Legal Alliance
  • Reef
  • Pacira
  • USA TODAY Sports Media Group
  • Pennzoil
  • Pillsbury
  • Arby's Foundation
  • Disney Parks & Resorts
  • Timberland
  • The Container Store
  • Cayman Islands
  • Del Monte
  • Telemundo
  • Salix
  • Allergan
  • MLB Players Association
  • BMW
  • Preparation H
  • Quaker State
  • Tough Mudder
  • GE Water
  • Chunky
  • Daytona International Speedway
  • Owens Corning