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Mountain Dew

Mountain Dew, one of the premier products of PepsiCo Beverages Americas, enlisted Coyne to get the right type of media coverage for various programs over the years including its Green Label Art: Shop Series, a nationwide contest where skate shops and skate artists competed to have their design featured on a nationally distributed Mountain Dew can; and DEWmocracy 2, a consumer-led innovation campaign which involved loyal DEW fans in every key decision from the color, name and flavor to label design and marketing of three potential Mountain Dew beverages.