Mr. & Mrs. T

To launch the “Premium Blend” Bloody Mary Mix for Mr. & Mrs. T^®, Coyne unveiled the product at the biggest party on Earth - Mardi Gras in New Orleans. The team created a larger-than-life event with the World’s Largest Bloody Mary (weighing in at 3,000 gallons)! Taking the fun from the Big Easy to the Big Apple, Coyne hosted happy hour taste tests at targeted men’s magazines to engage key editors. The launch stirred up more than 25 million media impressions, including 375 broadcast segments and more than 50 print stories.