V8 Splash

V8^® Splash signed a three-year sponsorship deal with USA Swimming and called upon Coyne to create waves of nationwide media attention. Coyne and V8 Splash created a national water safety campaign for kids called “April Pool’s Day” and launched it at the USA Swimming Championships in Ft. Lauderdale, FL with a high-profile media event featuring four Olympic swimmers, including Janet Evans and Lenny Krayzelburg. The “April Pool’s Day” campaign then floated into local swim clubs across the country, where USA Swimming instructors held open sessions to the community about the importance of water safety.