Mott's

To help raise awareness of Mott’s^® national sponsorship of Save the Children and a new nutritional curriculum they were co-developing, Coyne created the “Mott’s Nutrition Competition,” which was kicked off at Save the Children’s worldwide headquarters with hundreds of children participating in the world’s largest apple bobbing contest. One 60-foot basin, 5,000 gallons of water and more than 3,000 apples later, a world record and nationwide media coverage were attained.