MyBlogSpark

Coyne worked closely with General Mills to create what came to be known as MyBlogSpark, a 9,000+ member network that connected brands with bloggers – the first CPG-owned blogger network. Coyne worked with select bloggers in every step of the network’s journey, using them as a sounding board to gather insights, establish “best practices” and build a network that bloggers would find useful, enjoyable and engaging. The network’s proprietary research platform helped identify the strongest advocates for a brand. Coyne developed and executed hundreds of successful campaigns for top General Mills brands, including Progresso, Green Giant, Pillsbury, Big G Cereals, Yoplait, Fiber One, Old El Paso, non-General Mills brands including Swiffer, Pantene, Hasbro, Children’s Advil, Burger King, Crayola and Seventh Generation and brand-retailer programs involving Walmart, Target, Kroger and Publix.