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Coyne PR helped raise awareness for ShopRite Partners in Caring, ShopRite’s hunger-fighting initiative, by creating events like Help Bag Hunger, a checkout program featuring local dignitaries and celebrities, and supporting co-branded initiatives from Cheerios (featuring ShopRite associates on Cheerios boxes) and Kraft (the New York Jets Taste of the NFL and the Taste of the Giants food tasting fundraisers).