Iconic cosmetic brand Mary Kay has brought beauty into the lives of women for decades with its unique direct selling model and trusted products. Nearing its 50th anniversary, the brand wanted to stay fresh and relevant for new millennial consumers. Coyne developed creative, exciting and impactful campaigns to elevate Mary Kay in the minds of media and consumers.
From aligning with top celebrity makeup artists and stylists, creating standout product launch events for beauty media and partnering with worthy charitable causes, the team created various programs to enhance Mary Kay’s modern features. As a result, top beauty and fashion editors saw Mary Kay at New York Fashion Week, Miami SWIM Fashion Week, at A Kiss For Country with the Country Music Association and spanning the globe in honor of Mary Kay’s 50th Anniversary.