Coyne has served as the agency of record for Hard Rock Cafe since 2005. During that time, we have been charged with all aspects of the business – most importantly, making sure the restaurant’s menu is as big of a star as the artists whose memorabilia line the cafe walls.

People smash guitars to celebrate the opening of the new Hard Rock Cafe in New York's Times Square.
Coyne PR was been charged with generating global exposure for Hard Rock International’s global music festival activations. Hard Rock entered the music festival space with the iconic Hard Rock Calling Festival (formerly Hyde Park Calling) a three-day concert festival in London’s Hyde Park. The goal was to spread the excitement of Hard Rock Calling beyond the U.K. with subsequent festivals put on around Europe (Rome, Barcelona) and the United States (Miami) under the Hard Rock Rising umbrella.
Coyne PR helps to raise awareness for Hard Rock’s Signature Series and Artist Spotlight Series T-Shirts, designed by top-tier superstars. Proceeds of the T-Shirts benefit the stars’ personal charities and are only available at Hard Rock Shops and online. The agency has launched T-Shirts for major superstars, including Rihanna, Bono, Ozzy Osbourne, Bruce Springsteen and Shakira, among others.
As a way for guests to try out the new menu offerings and capitalize on Tax Day on April 15, every company-owned Hard Rock Cafe across the United States implemented “Sing For Your Supper,” which encouraged guests to sing a song with a live band in front of the entire restaurant for a free dinner entrée off the new menu.