Coyne has served as the agency of record for Hard Rock Cafe since 2005. During that time, we have been charged with all aspects of the business – most importantly, making sure the restaurant’s menu is as big of a star as the artists whose memorabilia line the cafe walls.

People smash guitars to celebrate the opening of the new Hard Rock Cafe in New York's Times Square.
Hard Rock’s grand openings are deemed official with a signature guitar smash and complemented by a donation to local charities, children and musicians in need. The property kicked it up a notch to host the “World’s Largest Guitar Smash.” Guinness World Records was on hand to officiate the record and rockers, Huey Lewis and The News led the official smash of 1,914 participants.
Coyne PR helps to raise awareness for Hard Rock’s Signature Series and Artist Spotlight Series T-Shirts, designed by top-tier superstars. Proceeds of the T-Shirts benefit the stars’ personal charities and are only available at Hard Rock Shops and online. The agency has launched T-Shirts for major superstars, including Rihanna, Bono, Ozzy Osbourne, Bruce Springsteen and Shakira, among others.
As a way for guests to try out the new menu offerings and capitalize on Tax Day on April 15, every company-owned Hard Rock Cafe across the United States implemented “Sing For Your Supper,” which encouraged guests to sing a song with a live band in front of the entire restaurant for a free dinner entrée off the new menu.