What’s in a name? To generate widespread media attention for BabyCenter’s annual Baby Names campaign, the Coyne team executed a multi-phased media campaign that consistently delivered top-tier results.

BabyCenter challenged Coyne to generate widespread media attention for their annual Baby Names campaign, delivering results that shatter impression numbers year over year. To consistently deliver top-tier results, the Coyne PR team executed a multi-phased media campaign that includes an exclusive reveal with a top national morning show, national newspaper and online partner followed by aggressive outreach to key national and local print and broadcast outlets, websites and radio stations in order to create a snowballing effect.
  • Babies"R"Us
  • Mary Kay
  • Cayman Islands
  • Pillsbury
  • Casio
  • Mike & Ike
  • Stryker
  • Advil
  • Hong Kong Tourism Board
  • Newman's Own Foundation
  • IRONMAN
  • Timberland
  • Pennzoil
  • Heathrow International Airport
  • South African Tourism
  • Telemundo
  • Hard Rock International
  • Courvoisier
  • BD
  • Banfield Pet Hospital
  • VF Corporation
  • Quest Diagnostics
  • Bayer Animal Health
  • AOL Engadget
  • Humana
  • Quaker State
  • National Confectioners Association
  • Eggland's Best
  • NUK
  • Zoetis
  • BabyCenter
  • USA TODAY Sports Media Group
  • Mini Oreo
  • Crayola
  • United States Golf Association
  • Outrigger Resorts
  • National Canine Research Council
  • Murad
  • Chunky
  • GE Water
  • NFL Players Association
  • BMW
  • Reef
  • Tough Mudder
  • Fiat Chrysler Automobiles
  • USTA
  • Arby's Foundation
  • Del Monte
  • CeraVe
  • Penn Medicine
  • Entenmann's
  • Allergan
  • Playmobil
  • Pacira
  • Disney Parks & Resorts
  • ESPN
  • Candy Land
  • USA Swimming Foundation
  • ChapStick
  • Daytona International Speedway
  • Goodyear Tire & Rubber Company
  • The Container Store
  • Perdue
  • Harlem Globetrotters
  • Meow Mix
  • WebMD
  • Milk-Bone
  • Bosch
  • Graco
  • Red Bull Arena
  • Cardinal Health
  • Chiquita
  • The University of Virginia Darden School of Business
  • Shell Rotella
  • Lifetime Digital
  • MLB Players Association
  • Longines
  • Pfizer Legal Alliance
  • IMAX
  • Owens Corning
  • Preparation H
  • Red Robin Gourmet Burgers & Brews
  • Burger King
  • VTech
  • BASF
  • Harley-Davidson
  • PEEPS
  • Cheerios
  • Novartis
  • UPS
  • Accuweather
  • Mohegan Sun
  • Yahoo Sports
  • Lane Bryant
  • Seventh Generation
  • Cartoon Network
  • Salix
  • Pup-Peroni