Yoplait Kids

Some things in life are free and Yoplait^® Kids turned to Coyne to let people know about it; in this case, a free online coupon that the brand wanted to get into the hands of moms with kids ages four and under to encourage product trial. To complement print and broadcast outreach, the team developed a blogger program and online partnerships to help distribute product information and the coupon offer. The program spooned up 35 million impressions, resulting in the download of more than 160,000 coupons, far surpassing the brand’s expectations.