For more than six years Coyne helped whip up extensive national and local market broadcast, print and online media coverage for the prestigious Pillsbury Bake-Off Contest. During each contest, Coyne worked closely with the 100 finalists to develop robust local market interest stories. Media were offered in-studio and in-home interviews, where finalists would demonstrate their recipes for viewers and talk about their inspirations and creations. Select finalists were also pitched nationally.

In year one, our team nearly tripled the media results from the previous Bake-Off Contest with 1,800+ stories and more than 172 million media impressions. Subsequent contests increased local and national coverage significantly, reaching 3,000 placements and 300+ million media impressions, culminating with a multiple segment appearance on “The Oprah Winfrey Show,” where the four category winners were in-studio for the announcement of the Grand Prize Winner by Oprah.

To whip up extensive national and local market media coverage for the prestigious Pillsbury Bake-Off® Contest, Coyne PR worked closely with the 100 finalists from across the country to develop local market interest stories and customized pitches in order to provide a hook for both print and broadcast media.
To generate nationwide awareness for Pillsbury's first major brand equity campaign for Pillsbury since 2001, “Home is Calling”, Coyne PR broke news of the campaign with a feature story in the Wall Street Journal, including an exclusive interview with Juliana Chugg, President of the Pillsbury division, followed by targeted ad/marketing and business media outreach. Coyne PR brought the campaign home with a consumer media-focused element and implemented a survey revealing interesting statistics about family dinner habits and coupled it with a cause-marketing campaign, in which Pillsbury donated one pound of food to Feeding America food banks every time the ad was forwarded to a friend from Pillsbury.com.
To create an additional news hook for the 41st Pillsbury Bake-Off Contest, Coyne PR designed an announcement geared toward fashion and entertainment writers by joining the Pillsbury Bake-Off team in enlisting high-profile fashion designer, Isaac Mizrahi, to design the first-ever Pillsbury Bake-Off Contest apron, to be worn by all 100 finalists who would vie for the $1 million grand prize.
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