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Pillsbury

For more than six years Coyne helped whip up extensive national and local market broadcast, print and online media coverage for the prestigious Pillsbury Bake-Off Contest. During each contest, Coyne worked closely with the 100 finalists to develop robust local market interest stories. Media were offered in-studio and in-home interviews, where finalists would demonstrate their recipes for viewers and talk about their inspirations and creations. Select finalists were also pitched nationally.

In year one, our team nearly tripled the media results from the previous Bake-Off Contest with 1,800+ stories and more than 172 million media impressions. Subsequent contests increased local and national coverage significantly, reaching 3,000 placements and 300+ million media impressions, culminating with a multiple segment appearance on “The Oprah Winfrey Show,” where the four category winners were in-studio for the announcement of the Grand Prize Winner by Oprah.