For more than six years, Coyne helped whip up extensive national and local market broadcast, print and online media coverage for the prestigious Pillsbury Bake-Off™ Contest. During each contest, Coyne worked closely with the 100 finalists to develop robust local market interest stories. Media were offered in-studio and in-home interviews, where finalists would demonstrate their recipes for viewers and talk about their inspirations and creations. Select finalists were also pitched nationally.
In year one, Coyne nearly tripled the media results from the previous Bake-Off Contest with 1,800+ stories and more than 172 million media impressions. Coyne arranged for a multi-part “TODAY Show” exclusive to unveil the winner followed by a wide range of national coverage including the Associated Press, CNN, Parade and local broadcast segments nationwide. Subsequent contests increased local and national coverage significantly, reaching 3,000 placements and 300+ million media impressions, culminating with a multiple segment appearance on “The Oprah Winfrey Show,” where the four category winners were in-studio for the announcement of the Grand Prize Winner by Oprah.
