For more than six years Coyne helped whip up extensive national and local market broadcast, print and online media coverage for the prestigious Pillsbury Bake-Off Contest. During each contest, Coyne worked closely with the 100 finalists to develop robust local market interest stories. Media were offered in-studio and in-home interviews, where finalists would demonstrate their recipes for viewers and talk about their inspirations and creations. Select finalists were also pitched nationally.

In year one, our team nearly tripled the media results from the previous Bake-Off Contest with 1,800+ stories and more than 172 million media impressions. Subsequent contests increased local and national coverage significantly, reaching 3,000 placements and 300+ million media impressions, culminating with a multiple segment appearance on “The Oprah Winfrey Show,” where the four category winners were in-studio for the announcement of the Grand Prize Winner by Oprah.

To whip up extensive national and local market media coverage for the prestigious Pillsbury Bake-Off® Contest, Coyne PR worked closely with the 100 finalists from across the country to develop local market interest stories and customized pitches in order to provide a hook for both print and broadcast media.
To generate nationwide awareness for Pillsbury's first major brand equity campaign for Pillsbury since 2001, “Home is Calling”, Coyne PR broke news of the campaign with a feature story in the Wall Street Journal, including an exclusive interview with Juliana Chugg, President of the Pillsbury division, followed by targeted ad/marketing and business media outreach. Coyne PR brought the campaign home with a consumer media-focused element and implemented a survey revealing interesting statistics about family dinner habits and coupled it with a cause-marketing campaign, in which Pillsbury donated one pound of food to Feeding America food banks every time the ad was forwarded to a friend from Pillsbury.com.
To create an additional news hook for the 41st Pillsbury Bake-Off Contest, Coyne PR designed an announcement geared toward fashion and entertainment writers by joining the Pillsbury Bake-Off team in enlisting high-profile fashion designer, Isaac Mizrahi, to design the first-ever Pillsbury Bake-Off Contest apron, to be worn by all 100 finalists who would vie for the $1 million grand prize.
  • NUK
  • Candy Land
  • Pfizer Legal Alliance
  • Banfield Pet Hospital
  • Red Robin Gourmet Burgers & Brews
  • BMW
  • Fiat Chrysler Automobiles
  • Disney Parks & Resorts
  • Mike & Ike
  • National Confectioners Association
  • PEEPS
  • Cartoon Network
  • Bosch
  • Penn Medicine
  • Pillsbury
  • GE Water
  • Allergan
  • Courvoisier
  • Murad
  • Babies"R"Us
  • Lifetime Digital
  • Reef
  • Pup-Peroni
  • Tough Mudder
  • BD
  • Harley-Davidson
  • The University of Virginia Darden School of Business
  • Advil
  • Entenmann's
  • IRONMAN
  • South African Tourism
  • UPS
  • Yahoo Sports
  • Newman's Own Foundation
  • United States Golf Association
  • Zoetis
  • Preparation H
  • Timberland
  • Del Monte
  • Accuweather
  • ESPN
  • Hong Kong Tourism Board
  • VTech
  • BASF
  • Chunky
  • AOL Engadget
  • Eggland's Best
  • Crayola
  • Shell Rotella
  • Hard Rock International
  • ChapStick
  • Mini Oreo
  • Graco
  • CeraVe
  • Quaker State
  • USA TODAY Sports Media Group
  • Daytona International Speedway
  • Chiquita
  • Mohegan Sun
  • Goodyear Tire & Rubber Company
  • Outrigger Resorts
  • Pennzoil
  • Milk-Bone
  • Casio
  • Cheerios
  • USTA
  • Cayman Islands
  • Harlem Globetrotters
  • Meow Mix
  • Longines
  • Humana
  • NFL Players Association
  • WebMD
  • Stryker
  • Lane Bryant
  • Owens Corning
  • MLB Players Association
  • BabyCenter
  • Salix
  • Mary Kay
  • Heathrow International Airport
  • Seventh Generation
  • Telemundo
  • Burger King
  • IMAX
  • The Container Store
  • USA Swimming Foundation
  • Red Bull Arena
  • Quest Diagnostics
  • Novartis
  • Bayer Animal Health
  • Perdue
  • Playmobil
  • Arby's Foundation
  • Pacira
  • Cardinal Health
  • National Canine Research Council
  • VF Corporation