Eggland’s Best (EB), the No. 1 branded egg in the United States, looked to Coyne to elevate awareness and trial as well as deliver the message of superior nutrition, quality and taste compared to ordinary eggs. Hatching a media strategy that expanded to top-tier outlets, social media and nutrition influencers, we developed targeted pitches that focused on food and nutrition trends, as well as timely news topics.

By putting their eggs in multiple baskets, year after year Coyne has secured key brand mentions in outlets such as the “TODAY Show,” Men’s Fitness, Women’s Health, Health,, Prevention, Family Circle, Huffington Post Food and many others.

Eggland’s Best served a “Better Breakfast” to consumers and top media to garner excitement for the #EBDelivers Food Truck Sweepstakes, and to celebrate 25 years of “egg-cellence” in the industry!