Eggland’s Best (EB), the No. 1 branded egg in the United States, looked to Coyne to elevate awareness and trial as well as deliver the message of superior nutrition, quality and taste compared to ordinary eggs. Hatching a media strategy that expanded to top-tier outlets, social media and nutrition influencers, we developed targeted pitches that focused on food and nutrition trends, as well as timely news topics.

By putting their eggs in multiple baskets, year after year Coyne has secured key brand mentions in outlets such as the “TODAY Show,” Men’s Fitness, Women’s Health, Health,  Fitbie.com, Prevention, Family Circle, Huffington Post Food and many others.

Eggland’s Best served a “Better Breakfast” to consumers and top media to garner excitement for the #EBDelivers Food Truck Sweepstakes, and to celebrate 25 years of “egg-cellence” in the industry!
  • IRONMAN
  • Advil
  • Meow Mix
  • Allergan
  • South African Tourism
  • The University of Virginia Darden School of Business
  • Entenmann's
  • Cardinal Health
  • Pacira
  • National Canine Research Council
  • Salix
  • Quest Diagnostics
  • Novartis
  • USA TODAY Sports Media Group
  • Penn Medicine
  • Cayman Islands
  • Pup-Peroni
  • BASF
  • Newman's Own Foundation
  • CeraVe
  • Cartoon Network
  • Mini Oreo
  • ESPN
  • Preparation H
  • Goodyear Tire & Rubber Company
  • VF Corporation
  • Mike & Ike
  • MLB Players Association
  • Perdue
  • USTA
  • Burger King
  • Fiat Chrysler Automobiles
  • Owens Corning
  • Quaker State
  • Longines
  • Shell Rotella
  • Tough Mudder
  • Daytona International Speedway
  • Heathrow International Airport
  • Red Bull Arena
  • Lifetime Digital
  • Reef
  • ChapStick
  • Casio
  • Milk-Bone
  • Babies"R"Us
  • AOL Engadget
  • USA Swimming Foundation
  • Candy Land
  • Chunky
  • PEEPS
  • Zoetis
  • Cheerios
  • Telemundo
  • Chiquita
  • Bosch
  • Courvoisier
  • Harley-Davidson
  • Crayola
  • Disney Parks & Resorts
  • Outrigger Resorts
  • Timberland
  • Playmobil
  • NFL Players Association
  • Pennzoil
  • Red Robin Gourmet Burgers & Brews
  • National Confectioners Association
  • Pillsbury
  • Lane Bryant
  • Mohegan Sun
  • Murad
  • Harlem Globetrotters
  • Graco
  • The Container Store
  • BD
  • NUK
  • BabyCenter
  • Seventh Generation
  • IMAX
  • Arby's Foundation
  • Stryker
  • WebMD
  • Yahoo Sports
  • GE Water
  • Hard Rock International
  • UPS
  • Pfizer Legal Alliance
  • Humana
  • Del Monte
  • United States Golf Association
  • Banfield Pet Hospital
  • VTech
  • Accuweather
  • Mary Kay
  • Bayer Animal Health
  • Hong Kong Tourism Board
  • BMW
  • Eggland's Best