Since 2011, Coyne has partnered with Banfield Pet Hospital, the world’s largest veterinary practice, to ensure they are portrayed as a progressive expert in veterinary care. Whether coming up with unique angles for the newest grand opening, raising awareness for key pet health issues, or educating pet owners on disaster planning for their pet, Coyne always barks up the right tree…

Can owning a pet unleash a person’s inner potential for success? Many C-suite executives think so, as Coyne and Banfield Pet Hospital fielded an Unleashing Success survey to pitch out to consumer and business media, revealing an astounding 93% of C-suite executives surveyed have one thing in common: they grew up with a pet. In addition, 78 percent attributed their career success in part to owning a pet as a child.
After a devastating hurricane season and uncovering that 91 percent of pet owners are not prepared for the next natural disaster, the Banfield Foundation, Banfield Pet Hospital’s charitable arm, and Coyne created a campaign to educate pet owners on the best ways to include your pets in your family’s disaster preparedness plan.
Banfield Pet Hospital wanted to bring client education to the next level by publishing a new children’s book that emphasizes responsible pet ownership and preventive care. Banfield partnered with Quvenzhané Wallis, aspiring veterinarian and star of the musical film “Annie,” to bring awareness and do a live reading for the book launch.
With pet obesity on the rise, Banfield charged Coyne with raising awareness for the issue in an interactive and fun way to engage both media and consumers. Banfield enlisted Dolvett Quince from NBC’s “The Biggest Loser” to create an entire workout plan that pet owners can do with their pets.
Facing an industry perception issue, Banfield turned to Coyne to help increase overall brand awareness and create a positive brand reputation of being a high-quality medicine provider for pets. Coyne helped create the groundbreaking State of Pet Health Report, the first of-its-kind to capture and analyze the medical data from 2.5 million dogs and more than 500,000 cats. Each year, the report focuses on several key diseases, which are increasing in prevalence and affecting the health of our pet population.
For many pet owners, getting a cat in a carrier is a difficult task and, in some cases, deters the pet owner from visiting the veterinarian altogether. Banfield Pet Hospital and Coyne looked to raise awareness of the importance of routine veterinary visits for cats by enlisting Animal Planet’s Victoria Stilwell to stage an “inFURvention” to help combat pet owners’ difficulties of getting their cat into a carrier.
With hospitals opening in larger markets and increased competition, Banfield looked to breakthrough and create greater awareness for its new hospital openings with a media moment to capture both national and local market media attention. Coyne PR created ideas and strategies for each of its hospital openings – including Dancing with the Dogs, Does Your Pet Look Like a Grammy Nominee, and many more.
To utilize its database of more than 2.5 million dogs and more than 500,000 cats, Coyne encouraged Banfield’s research team to pull top dog and cat names each year to engage media looking for end-of-year round-ups and “top” lists.