Zoetis was well-positioned as a leading global animal health company within the pet industry but had not previously expanded its media relations efforts beyond traditional veterinary trade publications. To expand Zoetis’ reach beyond the veterinary trade pages, and into general pet and consumer media, Coyne has created a year-long above brand news bureau on multiple topics that relate back to Zoetis’ key products– including pitches on pet motion sickness, allergies, dental disease and more. The team also provides support for key product launches, new label claims, its charitable K-9 Courage program, and more.

  • Meow Mix
  • The Container Store
  • WebMD
  • CeraVe
  • Chiquita
  • Outrigger Resorts
  • Casio
  • Pfizer Legal Alliance
  • Penn Medicine
  • Entenmann's
  • UPS
  • Yahoo Sports
  • AOL Engadget
  • Murad
  • Timberland
  • USTA
  • GE Water
  • Zoetis
  • Mohegan Sun
  • National Confectioners Association
  • Fiat Chrysler Automobiles
  • National Canine Research Council
  • VTech
  • Red Robin Gourmet Burgers & Brews
  • PEEPS
  • Longines
  • Bayer Animal Health
  • Pup-Peroni
  • Daytona International Speedway
  • Graco
  • BabyCenter
  • Milk-Bone
  • USA TODAY Sports Media Group
  • Accuweather
  • Red Bull Arena
  • Goodyear Tire & Rubber Company
  • Chunky
  • Tough Mudder
  • Stryker
  • Eggland's Best
  • Mike & Ike
  • United States Golf Association
  • Allergan
  • Perdue
  • IRONMAN
  • Humana
  • Telemundo
  • Salix
  • USA Swimming Foundation
  • Del Monte
  • Candy Land
  • Cartoon Network
  • Arby's Foundation
  • The University of Virginia Darden School of Business
  • ChapStick
  • Pacira
  • Lifetime Digital
  • NUK
  • Preparation H
  • BMW
  • Shell Rotella
  • Bosch
  • Courvoisier
  • Hong Kong Tourism Board
  • Pennzoil
  • Heathrow International Airport
  • Burger King
  • Cheerios
  • South African Tourism
  • Mini Oreo
  • BD
  • Quaker State
  • Harlem Globetrotters
  • Advil
  • Mary Kay
  • Hard Rock International
  • IMAX
  • BASF
  • Cardinal Health
  • MLB Players Association
  • Lane Bryant
  • Quest Diagnostics
  • ESPN
  • Disney Parks & Resorts
  • VF Corporation
  • Owens Corning
  • Pillsbury
  • Seventh Generation
  • Crayola
  • Cayman Islands
  • Banfield Pet Hospital
  • Newman's Own Foundation
  • Harley-Davidson
  • Babies"R"Us
  • NFL Players Association
  • Reef
  • Playmobil
  • Novartis