Zoetis was well-positioned as a leading global animal health company within the pet industry but had not previously expanded its media relations efforts beyond traditional veterinary trade publications. To expand Zoetis’ reach beyond the veterinary trade pages, and into general pet and consumer media, Coyne has created a year-long above brand news bureau on multiple topics that relate back to Zoetis’ key products– including pitches on pet motion sickness, allergies, dental disease and more. The team also provides support for key product launches, new label claims, its charitable K-9 Courage program, and more.

  • ChapStick
  • USA TODAY Sports Media Group
  • AOL Engadget
  • Pacira
  • Murad
  • Banfield Pet Hospital
  • IMAX
  • Pillsbury
  • Hong Kong Tourism Board
  • Advil
  • Mary Kay
  • BD
  • Preparation H
  • USTA
  • Shell Rotella
  • Harley-Davidson
  • Chiquita
  • Goodyear Tire & Rubber Company
  • Red Robin Gourmet Burgers & Brews
  • The University of Virginia Darden School of Business
  • Eggland's Best
  • Harlem Globetrotters
  • Quaker State
  • USA Swimming Foundation
  • Mike & Ike
  • Meow Mix
  • GE Water
  • Owens Corning
  • Telemundo
  • South African Tourism
  • Timberland
  • Disney Parks & Resorts
  • National Canine Research Council
  • Red Bull Arena
  • Cheerios
  • Cayman Islands
  • Fiat Chrysler Automobiles
  • Burger King
  • Graco
  • PEEPS
  • UPS
  • CeraVe
  • Accuweather
  • IRONMAN
  • Lane Bryant
  • Mohegan Sun
  • Cartoon Network
  • ESPN
  • VTech
  • Novartis
  • BabyCenter
  • Bosch
  • VF Corporation
  • Quest Diagnostics
  • Hard Rock International
  • United States Golf Association
  • Mini Oreo
  • Babies"R"Us
  • BASF
  • NFL Players Association
  • Penn Medicine
  • Longines
  • Arby's Foundation
  • National Confectioners Association
  • Del Monte
  • Milk-Bone
  • Seventh Generation
  • Daytona International Speedway
  • Bayer Animal Health
  • Tough Mudder
  • Pup-Peroni
  • WebMD
  • Cardinal Health
  • Pfizer Legal Alliance
  • Playmobil
  • MLB Players Association
  • NUK
  • Lifetime Digital
  • Candy Land
  • Stryker
  • Entenmann's
  • Humana
  • Yahoo Sports
  • Courvoisier
  • Casio
  • Allergan
  • The Container Store
  • Outrigger Resorts
  • Chunky
  • Perdue
  • Pennzoil
  • Salix
  • Reef
  • BMW
  • Newman's Own Foundation
  • Crayola
  • Heathrow International Airport
  • Zoetis