Zoetis was well-positioned as a leading global animal health company within the pet industry but had not previously expanded its media relations efforts beyond traditional veterinary trade publications. To expand Zoetis’ reach beyond the veterinary trade pages, and into general pet and consumer media, Coyne has created a year-long above brand news bureau on multiple topics that relate back to Zoetis’ key products– including pitches on pet motion sickness, allergies, dental disease and more. The team also provides support for key product launches, new label claims, its charitable K-9 Courage program, and more.

  • Owens Corning
  • Cheerios
  • Crayola
  • Murad
  • Bayer Animal Health
  • Chiquita
  • Fiat Chrysler Automobiles
  • Babies"R"Us
  • Humana
  • USA TODAY Sports Media Group
  • Harlem Globetrotters
  • Outrigger Resorts
  • Pup-Peroni
  • WebMD
  • MLB Players Association
  • AOL Engadget
  • Pillsbury
  • Tough Mudder
  • Cardinal Health
  • IRONMAN
  • Quaker State
  • USA Swimming Foundation
  • Mohegan Sun
  • The Container Store
  • Shell Rotella
  • BD
  • Newman's Own Foundation
  • Candy Land
  • UPS
  • Penn Medicine
  • CeraVe
  • Timberland
  • Disney Parks & Resorts
  • Accuweather
  • Entenmann's
  • Preparation H
  • Reef
  • Zoetis
  • Casio
  • Chunky
  • National Canine Research Council
  • Quest Diagnostics
  • Yahoo Sports
  • Harley-Davidson
  • Daytona International Speedway
  • Advil
  • Eggland's Best
  • BMW
  • Stryker
  • Pennzoil
  • Mini Oreo
  • Bosch
  • Lane Bryant
  • Burger King
  • ChapStick
  • Novartis
  • Mike & Ike
  • Red Robin Gourmet Burgers & Brews
  • PEEPS
  • VF Corporation
  • Cartoon Network
  • USTA
  • VTech
  • Telemundo
  • Hong Kong Tourism Board
  • Courvoisier
  • Cayman Islands
  • ESPN
  • Hard Rock International
  • NUK
  • Heathrow International Airport
  • Perdue
  • Allergan
  • IMAX
  • Pacira
  • Red Bull Arena
  • National Confectioners Association
  • NFL Players Association
  • Playmobil
  • The University of Virginia Darden School of Business
  • Seventh Generation
  • Banfield Pet Hospital
  • Meow Mix
  • Salix
  • GE Water
  • South African Tourism
  • BASF
  • Pfizer Legal Alliance
  • Mary Kay
  • United States Golf Association
  • Arby's Foundation
  • Lifetime Digital
  • BabyCenter
  • Del Monte
  • Longines
  • Graco
  • Milk-Bone
  • Goodyear Tire & Rubber Company