Zoetis was well-positioned as a leading global animal health company within the pet industry but had not previously expanded its media relations efforts beyond traditional veterinary trade publications. To expand Zoetis’ reach beyond the veterinary trade pages, and into general pet and consumer media, Coyne has created a year-long above brand news bureau on multiple topics that relate back to Zoetis’ key products– including pitches on pet motion sickness, allergies, dental disease and more. The team also provides support for key product launches, new label claims, its charitable K-9 Courage program, and more.

  • Telemundo
  • USA Swimming Foundation
  • Murad
  • PEEPS
  • Burger King
  • BD
  • WebMD
  • Quaker State
  • Chiquita
  • Pfizer Legal Alliance
  • Lifetime Digital
  • Penn Medicine
  • USA TODAY Sports Media Group
  • Zoetis
  • Perdue
  • Mini Oreo
  • National Confectioners Association
  • Lane Bryant
  • Bayer Animal Health
  • CeraVe
  • Red Bull Arena
  • Newman's Own Foundation
  • Mike & Ike
  • Mary Kay
  • Del Monte
  • VF Corporation
  • Harley-Davidson
  • Owens Corning
  • GE Water
  • ESPN
  • United States Golf Association
  • Fiat Chrysler Automobiles
  • Advil
  • Banfield Pet Hospital
  • Pillsbury
  • Outrigger Resorts
  • Cardinal Health
  • Daytona International Speedway
  • Cartoon Network
  • IRONMAN
  • Chunky
  • Goodyear Tire & Rubber Company
  • Humana
  • National Canine Research Council
  • Milk-Bone
  • BASF
  • ChapStick
  • USTA
  • BMW
  • Longines
  • Preparation H
  • The Container Store
  • IMAX
  • Courvoisier
  • Stryker
  • Novartis
  • Shell Rotella
  • Pacira
  • Seventh Generation
  • Entenmann's
  • Pennzoil
  • Cheerios
  • Mohegan Sun
  • Meow Mix
  • Timberland
  • Reef
  • Arby's Foundation
  • BabyCenter
  • Accuweather
  • Candy Land
  • Graco
  • Salix
  • Hard Rock International
  • Yahoo Sports
  • Playmobil
  • Bosch
  • Casio
  • UPS
  • Crayola
  • Pup-Peroni
  • MLB Players Association
  • VTech
  • Babies"R"Us
  • Cayman Islands
  • Hong Kong Tourism Board
  • AOL Engadget
  • Tough Mudder
  • NFL Players Association
  • South African Tourism
  • The University of Virginia Darden School of Business
  • Allergan
  • Quest Diagnostics
  • Disney Parks & Resorts
  • Heathrow International Airport
  • NUK
  • Red Robin Gourmet Burgers & Brews
  • Harlem Globetrotters
  • Eggland's Best