Zoetis was well-positioned as a leading global animal health company within the pet industry but had not previously expanded its media relations efforts beyond traditional veterinary trade publications. To expand Zoetis’ reach beyond the veterinary trade pages, and into general pet and consumer media, Coyne has created a year-long above brand news bureau on multiple topics that relate back to Zoetis’ key products– including pitches on pet motion sickness, allergies, dental disease and more. The team also provides support for key product launches, new label claims, its charitable K-9 Courage program, and more.

  • CeraVe
  • Heathrow International Airport
  • GE Water
  • Crayola
  • Telemundo
  • USA Swimming Foundation
  • Cardinal Health
  • Mary Kay
  • Graco
  • Tough Mudder
  • PEEPS
  • Pacira
  • BMW
  • Harlem Globetrotters
  • Entenmann's
  • Fiat Chrysler Automobiles
  • Babies"R"Us
  • Hong Kong Tourism Board
  • Quaker State
  • MLB Players Association
  • Novartis
  • Bosch
  • Eggland's Best
  • Salix
  • Meow Mix
  • NUK
  • BASF
  • Cartoon Network
  • ChapStick
  • ESPN
  • Cayman Islands
  • National Canine Research Council
  • South African Tourism
  • Mini Oreo
  • IRONMAN
  • Candy Land
  • The Container Store
  • Red Robin Gourmet Burgers & Brews
  • Perdue
  • Murad
  • Casio
  • Mike & Ike
  • IMAX
  • Owens Corning
  • Timberland
  • VF Corporation
  • Allergan
  • Preparation H
  • Banfield Pet Hospital
  • Red Bull Arena
  • Quest Diagnostics
  • UPS
  • United States Golf Association
  • Courvoisier
  • Cheerios
  • Longines
  • Milk-Bone
  • Stryker
  • Pup-Peroni
  • Mohegan Sun
  • Outrigger Resorts
  • WebMD
  • Seventh Generation
  • Disney Parks & Resorts
  • Arby's Foundation
  • NFL Players Association
  • USA TODAY Sports Media Group
  • Lifetime Digital
  • Harley-Davidson
  • Newman's Own Foundation
  • Lane Bryant
  • Chunky
  • USTA
  • Chiquita
  • BabyCenter
  • Penn Medicine
  • Yahoo Sports
  • Bayer Animal Health
  • Burger King
  • Goodyear Tire & Rubber Company
  • Hard Rock International
  • BD
  • Pillsbury
  • Accuweather
  • Pennzoil
  • Pfizer Legal Alliance
  • VTech
  • Reef
  • The University of Virginia Darden School of Business
  • Advil
  • Del Monte
  • National Confectioners Association
  • Playmobil
  • Shell Rotella
  • AOL Engadget
  • Humana
  • Zoetis
  • Daytona International Speedway