Bayer Animal Health
Every year, Bayer Animal Health hosts the International Companion Vector-Borne Disease (CVBD) Symposium, which invites a group of scientific thought leaders to discuss the current CVBD findings as well as future trends. CVBD refers to diseases that are transmitted to pets by blood-feeding ectoparasites like ticks, fleas, mosquitoes and sand flies, such as Lyme disease, heartworm disease, Rocky Mountain spotted fever, babesiosis and leishmaniasis.
While considered a growing global threat in the veterinary community, the level of consumer awareness of CVBD in the U.S. remains low. To create mass awareness for such a complex topic, Coyne PR proposed explaining it in a way that even a child could understand – through a partnership with the iconic Clifford the Big Red Dog®.