Breastcancer.org is a lifeline for women diagnosed with breast cancer, offering patients and caregivers critical information and a supportive community throughout their difficult journey.

Over our long-standing relationship with Breastcancer.org, Coyne PR has led a comprehensive communications campaign by leveraging breaking news, new research and the debate over prevention and mammography. We built a thought leadership program for its founder and chief medical officer, Dr. Marisa Weiss, supported numerous strategic partnerships, and launched an award-winning PSA.

More than 20 million people worldwide now engage in the Breastcancer.org community to find the answers and support they need to help them make the best decisions for their lives.

The team launched a campaign for breast cancer awareness season leveraging the continuing controversy over newly released mammogram guidelines and a new study showing low mammogram rates among women. The campaign also featured the personal experience of the organization’s founder, Dr. Marisa Weiss, who is a breast cancer survivor.
Fashion designer and trend leader, Chan Luu generously offered to design special edition bracelets for Breastcancer.org, Coyne was challenged with generating media and buzz each year on the partnership and the new line of bracelets.