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USA Swimming Foundation

Since 2007, USA Swimming Foundation’s Make a Splash initiative has given more than 4 million children the lifesaving gift of free or low-cost swim lessons. The initiative targets a multi-cultural audience based on a 2010 study that found 70 percent of African American and 60 percent of Hispanic children in the United States are unable to swim.

Through the dedication of USA Swimming Foundation’s 800-member Local Partner network, Make a Splash works to reduce childhood drowning by offering low or no-cost swim lessons across America. Coyne works with the foundation and its team of swim ambassadors to make a splash by securing national and local media coverage for their mission and events.