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Food Bank For New York City

To create its 2020 advertising campaign, the Food Bank called upon Coyne’s Studio and Social teams. Due to COVID-19, more families throughout the five boroughs face food-insecurity than ever before and rely on the Food Bank for support. After defining the strategy and target, the team created digital ads, social posts, radio spots, out-of-home ads and TV commercials with a sense of urgency to raise much-needed funds.

Previously, Food Bank For New York City turned to Coyne PR to position it as a thought leader in nutrition education and maximize media exposure for their CookShop for Teens ‘Change One Thing’ initiative, a social awareness campaign that guides teens toward healthier choices without breaking their budget by changing one thing at a time.

Our team organized a nutritional education summit where students took a pledge to live a healthier lifestyle and learn about proper nutrition. Keke Palmer, TV host and first African-American star of the Broadway show “Rodgers & Hammerstein’s Cinderella,” and Brook Lopez, NBA All-Star center for the Brooklyn Nets, surprised the students and discussed their journey with nutrition and how to make healthier choices.

Our team created TV spots with a uniquely NYC attitude to help bring in donations.