Intimate apparel brand Cacique is an inclusive, body-positive brand that features both plus-size and straight size lingerie, swim and lounge wear. Coyne PR’s role is the help the brand spread their message of self-love, inclusivity and femininity through celebrating its mantra for the Love of Curves and their beautifully-designed and impeccably-crafted offerings and seasonal collections. With inclusive brand imagery highlighting curves of all shapes and sizes, best-in-class fit, fashion-forward designs and Cacique’s thirty years of expertise dressing curves, Coyne has a number of rich stories to tell on behalf of the brand. Coyne PR has supported the brand’s efforts to generate awareness and secure coverage through placements in outlets including InStyle, Glamour, Bustle, Buzzfeed, Fashionista, The Cut and more.

While Cacique had traditionally focused on plus-size lingerie, the brand recently announced a size expansion allowing women of all sizes to have the opportunity to experience the impeccable fit and beautiful design that is offered throughout its assortment. Cacique now offers bras in band sizes 32-50 and cup sizes A-K. Panties, as well as sleep & loungewear is available in sizes 0-28, and Coyne PR is sharing the news of the size expansion far and wide.
Cacique proudly flaunted its love of curves in a recent ad campaign for their swim collection, featuring two plus size superstar models and celebrating the impeccable fit and trendy swimsuits for women of all shapes and sizes. Coyne PR is pitching the brand’s swim and coverup collection to national, regional and local market outlets, from print to online to broadcast.
Coyne PR shared Cacique’s new Pride Collection which is available in a rainbow of colors and exclusive styles. Cacique is inviting women to celebrate love in the most intimate way possible by choosing from a variety of these new vibrant and playful panties, bras and loungewear, with ten percent of the proceeds (up to $30,000) being donated to GLSEN, an organization dedicated to LGBTQ-inclusivity in schools.
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