As Lane Bryant’s agency of record, Coyne is tasked with positioning the brand as a leader and innovator in the plus-size fashion category. Efforts include supporting the brand’s involvement in plus-size industry events, leveraging their internal team of experts, and highlighting their seasonal collections including trends, fashion-forward styles and innovative proprietary technologies. Through targeted media outreach and key touchpoints such as seasonal editor showroom events, Coyne has been able to secure coverage for the brand in top outlets including Yahoo!, Glamour, O, The Oprah Magazine and People.

The Lane Bryant team worked with Tanesha Awasthi, founder of Girl With Curves, to create a 20 piece collection that launched during New York Fashion Week.