Best known for its iconic yellow boot, Timberland has a unique position in the consumer’s mind as well as the cultural landscape. Each and every product design is inspired by the rich New England heritage of the company, while evolving to the ever demanding needs of the millennial consumer in a competitive retail marketplace. Tasked with helping the brand enter new markets, build style credibility for their full line of footwear ‘beyond the boot’ and gain exposure with the mass consumer, as well as niche markets, Coyne executed strategic public relations campaigns, targeted influencer initiatives and immersive events that serve to establish Timberland as a relevant lifestyle and fashion brand for media, influencers and consumers.
