REEF, the industry leader in beach and surf footwear, called upon Coyne PR to help make their upcoming Spring and Summer seasons their best yet for PR! Rooted in surf and beach culture since 1984, REEF’s innovative and comfort-driven products celebrate the fun and freedom of the beach lifestyle and encourage people everywhere to embrace the brand’s mantra to “Beach Freely.” Coyne PR was tapped to help tell the brand’s rich stories, from the commitment to inclusivity to their support to clean up beaches worldwide, as well as launch a variety of new collections to create energy and momentum for REEF. From the brand’s famous Fanning beer bottle-opening flip flop to new Pride footwear collection, REEF truly offers something for everyone in the family to enjoy. Having already landing a coveted spot on The Today Show, Forbes and Yahoo!, the season is off to a great start!
