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REEF, the industry leader in beach and lifestyle footwear, called upon Coyne PR to help elevate their consideration with both the media and consumers, in the spring and summer seasons, and throughout the year.  Rooted in surf culture since 1984, REEF’s innovative and comfort-driven products celebrate the fun and freedom of the days spent seaside, while encouraging people everywhere to embrace the brand’s mantra to “Beach Freely.” Coyne PR was tapped to help tell the brand’s rich stories, from the commitment to inclusivity to supporting beach clean-ups worldwide, as well as launch a variety of new collections to capture heightened energy and momentum for REEF.