With more than 300 stores and 60 years of experience dressing women for all of life’s special occasions, David’s Bridal is built on the ideal that every woman deserves to have the wedding dress of her dreams regardless of her style preference, shape, size or budget. Coyne’s curated events and targeted media outreach for David’s Bridal has helped reinforce the brand as an industry leader and position them as the go-to resource for the bride and her entire bridal party.

Coyne was tasked with developing a launch plan to announce the top secret collaboration with UK designer Jenny Packham. The team had to balance maintaining the exclusivity of Jenny Packham’s namesake and credibility within the U.S. bridal market while making a splash with media in spite of the crowded Bridal Market Week scene.
Coyne was tapped to deliver an impactful launch for David’s Bridal’s latest celebrity designer bridal collaboration, Truly Zac Posen, to drive wide-spread press coverage, generate buzz and anticipation with consumers and position the brand as ‘the’ designer dress for less destination for brides-to-be.
Coyne capitalized on Bridal Market Week as an opportunity to reach national bridal and fashion media with an editorialized selection beyond what they expected. The David’s Bridal Fall 2016 Preview held at Home Studios in Manhattan, took a new direction showcasing special occasion, accessories and all designer collections for the first time ever.
David’s Bridal, the nation’s #1 bridal retailer, gets to the heart of love, marriage and everything in between in its annual “What’s On Brides’ Minds” survey of newly engaged and married women. Coyne strategically parceled out the survey data to take advantage of key bridal media moments throughout the year – from Valentine’s Day to wedding season to National Proposal Day. The team turned the stats into key trends like the “the rise of the Groomzilla” and the digitalization of weddings to make news and create buzz for David’s Bridal as a leader in the industry.