Borrowing on the Cayman Islands mantra as the “Culinary Capital of the Caribbean,” Coyne recommended the destination partner with the on-trend meal kit delivery service, Chef’d, to create the first-ever destination inspired meal kit in the U.S. Leveraging Chef’d’s national presence and significant West Coast customer base, announcement of the Cayman Islands meal kits featuring recipes from local chefs was supported with an influencer campaign, social media content and consumer sweepstakes. Encouraging U.S. visitation during the summer travel season, Coyne PR helped to amplify the Cayman Islands’ family-friendly offerings by initiating a “Kids Culinary Capital of the Caribbean” summer promotion, introducing miniature foodies to Cayman’s colorful and flavorful culinary scene with interactive cooking classes, new recipes, farm-to-table tours, and more. In partnership with on-island restaurants, resorts and culinary venues, the Cayman Islands Department of Tourism launched an epic epicurean lineup of specially-priced kid’s menu offerings and hands-on culinary activities as part of the Kids Culinary summer activation. To amplify the program on social media, Coyne initiated a partnership with popular influencer-mom Katie Stauffer, mother to the sassy, pig-tailed duo Mila and Emma (who have gained 4 million followers on Instagram), to embark on a culinary journey in the Cayman Islands and expand their palates and creativity in the kitchen. Overall, the new, foodie-focused summer program enhanced the Department of Tourism’s existing “Summer Only in Cayman” offer by encouraging tourism partners to participate, while also positioning the Cayman Islands as a leading destination among the highly-competitive Caribbean region by giving culinary-driven family members a compelling reason to visit this summer. In January, foodies flock to the tropical paradise of the Cayman Islands – also known as the “Culinary Capital of the Caribbean” – to experience the destination’s most sought after epicurean events of the year, Cayman Cookout. Established by world-renowned chef, Eric Ripert and presented by the Cayman Islands Department of Tourism, the event features esteemed chefs serving up bold, mouth-watering flavors through a wide variety of events that pay homage to the destination’s thriving culinary scene and authentic Caribbean fare. With numerous interactive cooking demonstrations and one-of-a-kind tasting sessions that showcase the destination’s fresh seafood, locally sourced ingredients and vibrant flavors, the four-day festival provides gourmands with a chance to experience the international appeal of Caymanian cuisine like no other. To generate media awareness for the Cayman Islands’ annual Cookout event, Coyne PR invites top-tier U.S. journalists representing key lifestyle and culinary publications to immerse in the thriving food and beverage scene while mingling with celebrity chefs and enjoying the stunning destination. Whether hosting thematic familiarization trips for top-tier journalists, garnering national exposure for signature on-island festivals, including the sought-after Cayman Cookout, or amplifying the destination’s presence at vital industry events in key markets, such as Art Basel Miami and Aspen FOOD & WINE Classic, Coyne continues to keep the Cayman Islands top of mind for consumers and media alike. Further solidifying itself as a true epicurean destination, the Cayman Islands Department of Tourism tapped Coyne to invite key media to experience the spirited side of the Culinary Capital of the Caribbean during Cayman Cocktail Week. Coyne executed a group press trip for top-tier spirits writers to experience a week of interactive events curated by Cayman’s best mixologists and industry insiders. Media had the opportunity to tour local distilleries, participate in cocktail workshops and watch unique demonstrations, while also experiencing all the destination has to offer. As more and more regions transition to the new normal of being “at home,” virtual education sessions and vacation escapism have become a reality for consumers and travelers alike. In an effort to engage and educate students, travelers and marine lovers, the Central Caribbean Marine Institute (CCMI), located on Little Cayman, launched the “Reefs Go Live” program, an interactive learning tool that educates visitors about the Cayman Islands’ colorful underwater ecosystem. Once a week, the CCMI releases new educational videos through which viewers can learn about developments in coral reef research; work scientists are doing to support healthy oceans; and how they can play a role at-home or during future travels. Coyne leveraged the unique “Reefs Go Live” program to help consumers stay informed and keep the destination top-of-mind for future travel by virtually showcasing the Cayman Islands’ beauty, marine life and eco-friendly initiatives. The program generated coverage in Forbes, USA Today’s “Flipboard” platform, Essence, TravelPulse, Travel Agent Central and Red Tricycle to-date. Coyne’s strategic influencer program brings to life the mystique that the Cayman Islands has to offer. Influencers across niche lifestyle segments, including culinary, romance, adventure and family travel, create a steady drumbeat of social media content to showcase the wonder of the three islands to a wide range of U.S. travelers.