Hilton Garden Inn

A key differentiator for Hilton Garden Inn among competing hotels in its category is the brand’s robust food & beverage platform. As the brand continued to assert its authority in the food and beverage space, Coyne was tapped to further elevate its offerings in a way that celebrated its “Simply on Another Level” marketing campaign. Together, Coyne and Hilton positioned Hilton Garden Inn as the perfect home base for any foodie through a multi-familiarization (FAM) trip strategy centered food festivals in up-and-coming foodie markets. The team developed bespoke, multi-day itineraries to provide traveling media and influencers from Forbes, USA Today, Sacramento Bee, Cheers Magazine, Palm Beach Life and many more a taste of Sacramento, Calif.; Greenville, S.C; and West Palm Beach, Fla. The capstone of each FAM was a family-style dinner was prepared by the Hilton Garden Inn hotel’s culinary team using locally sourced ingredients to showcase how Hilton Garden Inn’s F&B program is on another level.