Tru by Hilton
Tru by Hilton quickly became a category disruptor with the fastest hotel launch in industry history and less than two years later the brand was ready to celebrate its 50th hotel opening. Research showed that board games were making a comeback, aligning perfectly with one of the most unique elements of the Tru by Hilton guest experience – its open lobby with games designed to help travelers connect. In line with the brand’s spirited personality, Coyne and Hilton created Tru Connections: a CONNECT 4® Tournament featuring a custom CONNECT 4® board towering more than 7 feet tall. *NSYNC member Lance Bass served as host and helped ensure the event tru-ly made an impact with consumer media! The program generated more than 240 stories and nearly 360 million impressions, including placements in People Magazine Online, Travel + Leisure Online, Elite Daily, E! News Online, Associated Press Online, as well as multiple segments on local broadcast stations.
