As a legacy brand looking to redefine modern gifting, Edible turned to Coyne PR to bring its bold new brand platform, There’s an Edible® for That, to life in culture, not just in advertising. In celebration of its 25th anniversary, the company underwent a full-scale brand refresh designed to resonate with Gen Z and Millennial consumers through cheeky storytelling, real-time moments and an expanded product portfolio. From dessert boards and floral bundles to viral gift drops, the campaign was a playful reminder that life’s most unexpected moments - awkward dates, chaotic recitals, even pop culture roasts - are all giftable.
