Leading outdoor retailer Gander Mountain turned to the team at Coyne to help raise its profile during relevant times of year and build strong relationships with traditional outdoor media and key influencers. Our creative, strategic communications program reinforced Gander Mountain’s leadership role in the outdoor industry and drove record traffic to its events, stores, website and promotions. Earned media and a first-of-its-kind engagement with targeted influencers generated numerous endorsements helping to position Gander Mountain as an authentic, trusted outdoor resource.