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The Graduate Management Admissions Council (GMAC) is the leading source of research and information about quality graduate management education. Almost every aspect of graduate business education is undergoing significant change, driven by a wide variety of factors, including: demographics; economics; technology; and globalization. GMAC turned to Coyne PR to develop a comprehensive report on the state of graduate management education around the world. The report, which analyzed “who” is leading these conversations; “what” is being said; and “where” these conversations are taking place, provided a strong foundation for GMAC to develop an ownable thought leadership program to help leverage the organization’s brand position as an influencer within the industry.