Penn Medicine turned to Coyne to gain a better understanding of the competitive social media landscape. The means to gaining this knowledge was the execution of an in-depth social media audit of Penn Medicine’s peers, assessing a range of offerings from owned social media channels and blogs to e-newsletters and institutional web sites.

Our team produced a detailed report which assessed and summarized the social media offerings of seven academic medical centers, with a specific eye toward the tone, frequency, engagement and inter-dependence that each channel provided, as well as a cross-academic center analysis of how each institution stacked up against each other within a given channel. Lastly, the report provided a snapshot of areas in which no center had a substantial footprint to date, thus an opportunity for Penn to stand out.

  • Fiat Chrysler Automobiles
  • GE Water
  • Bosch
  • Pacira
  • Perdue
  • Babies"R"Us
  • Casio
  • Bayer Animal Health
  • ESPN
  • Daytona International Speedway
  • Longines
  • VTech
  • Goodyear Tire & Rubber Company
  • Tough Mudder
  • Accuweather
  • BASF
  • Heathrow International Airport
  • NFL Players Association
  • Humana
  • National Confectioners Association
  • Quest Diagnostics
  • Zoetis
  • PEEPS
  • Mini Oreo
  • IRONMAN
  • Newman's Own Foundation
  • Seventh Generation
  • IMAX
  • Salix
  • AOL Engadget
  • Cheerios
  • UPS
  • Outrigger Resorts
  • Burger King
  • Courvoisier
  • Milk-Bone
  • USTA
  • MLB Players Association
  • Timberland
  • Preparation H
  • Cardinal Health
  • Harley-Davidson
  • Novartis
  • South African Tourism
  • Lane Bryant
  • Yahoo Sports
  • Entenmann's
  • Pup-Peroni
  • Disney Parks & Resorts
  • Hong Kong Tourism Board
  • WebMD
  • Del Monte
  • Red Robin Gourmet Burgers & Brews
  • Chunky
  • Red Bull Arena
  • Penn Medicine
  • Banfield Pet Hospital
  • Harlem Globetrotters
  • Advil
  • BMW
  • Playmobil
  • The University of Virginia Darden School of Business
  • CeraVe
  • Cartoon Network
  • BD
  • ChapStick
  • Pfizer Legal Alliance
  • Chiquita
  • USA TODAY Sports Media Group
  • USA Swimming Foundation
  • BabyCenter
  • The Container Store
  • VF Corporation
  • Meow Mix
  • Owens Corning
  • National Canine Research Council
  • Quaker State
  • Lifetime Digital
  • Telemundo
  • Mohegan Sun
  • Cayman Islands
  • Arby's Foundation
  • Pennzoil
  • NUK
  • Mary Kay
  • Crayola
  • Reef
  • Eggland's Best
  • Graco
  • Pillsbury
  • Candy Land
  • Allergan
  • Hard Rock International
  • United States Golf Association
  • Stryker
  • Shell Rotella
  • Mike & Ike
  • Murad