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The University of Virginia Darden School of Business

Purpose driven business is at the core of the teaching philosophy at the University of Virginia’s Darden School of Business, which looked to leverage the “purpose” standard that is fundamental to millennials and Gen Z to distinguish itself from the competition in the B-school category.  The Coyne PR team established content cornerstones on issues and purpose-focused topics that would resonate with millennials and Gen Z, specifically climate change, diversity and social issues.  With an eye on pending news – forthcoming reports, events, research and annual initiatives – the team regularly positioned Darden faculty for expert commentary with highly syndicated, sharable top-tier media.