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Goodyear Tire & Rubber Company

Coyne’s big-picture thinking and news-generating ideas helped Goodyear North American Tire, one of the world’s largest tire companies, move the sales needle and elevate their brand in minds of consumers from an old-line manufacturer to a nimble market-driven consumer products company. By showcasing Goodyear’s newest products and tire technologies, activating its motorsports and Olympic sponsorships, and developing and promoting its experts and marketable resources, our team captured numerous national honors for programs implemented on behalf of Goodyear.