Coyne’s big-picture thinking and news-generating ideas helped Goodyear North American Tire, one of the world’s largest tire companies, move the sales needle and elevate their brand in minds of consumers from an old-line manufacturer to a nimble market-driven consumer products company. By showcasing Goodyear’s newest products and tire technologies, activating its motorsports and Olympic sponsorships, and developing and promoting its experts and marketable resources, our team captured numerous national honors for programs implemented on behalf of Goodyear.

Goodyear was challenged to fly their iconic Goodyear Blimp by a group calling themselves “The Good Day Blimp,” who started a charity campaign to commemorate Ice Cube’s 1992 hit song “It Was A Good Day” by crowdsourcing $25,000 for the Los Angeles-based youth charity A Place Called Home. The crowdsourcing campaign gained national attention when Ice Cube and Jimmy Fallon called Goodyear out to fulfill their end of the deal by flying the blimp while displaying lyrics from the song. Coyne PR and Goodyear mobilized its blimp staff to activate a social media proclamation and media event with the charity. Goodyear not only offered to fly the blimp on January 20th and provide rides for a group of kids from A Place Called Home, but also extended an invitation to Ice Cube via social media and said it would run “Ice Cube Says Today Is A Good Day” on the side of the blimp.
Goodyear and Coyne PR launched a comprehensive, five-month program to raise funds for and illustrate Goodyear’s commitment to the troops and their families. Kicking off over the July 4th holiday weekend, Goodyear’s NASCAR race tires read “Support Our Troops” in a patriotic red, white and blue color scheme, leveraging the branded space on its racing tires to benefit the charitable programs of nonprofit organization Support Our Troops (SOT).
The Goodyear Tire and Rubber Company was looking for additional ways to shine the spotlight on its Dealers across the country. Coyne PR developed a program leveraging the four major seasonal changes, successfully landing scores of starring roles for tire dealers in fun, interactive live segments on local television stations across the U.S. and Canada.
Coyne set forth to break a Guinness World Record for the World’s Largest Game of Cornhole, a traditional college tailgate game, but take it to new heights by playing the game from the iconic Goodyear Blimp.
Coyne PR blew fresh air into an old favorite when Goodyear was ready to launch its newest member of its blimp fleet with the creation of the “Hello My Name Is…” event contest.
Coyne PR developed a magnet event with strong national media appeal - - the Goodyear “Get There” World’s Longest Shot, featuring one student from each of the Final Four colleges shooting a basketball from the Goodyear Blimp toward an oversized Goodyear “Get There” branded hoop from more than 500 feet in the air.