The Shell Rotella brand is committed to making sure that hard working individuals can count on Shell Rotella engine oils to help keep their trucks and equipment operating properly. Coyne PR helps ensure all communications from the brand, from earned to social are filtered through that hard working mentality bringing their mantra to life.

For more than 30 years, Shell Rotella has hosted the trucking industry’s premier beauty contest for actively working heavy-duty trucks, Shell Rotella SuperRigs. The brand charged Coyne PR with reaching a greater audience beyond attendees and the trucking media, who cover the event each year.