Graco, one of the world’s most recognized and trusted baby product companies, looked to Coyne to keep the brand top of mind among new and expectant parents in a marketplace with increasing competition. Our team executed a year-round campaign to generate widespread awareness for the brand and its new products, as well as providing crisis communications support.

Coyne PR developed a customized PR campaign in order to take Graco’s ABC Kids Expo presence to new heights. The campaign featured a multitude of tactics that targeted key media in the time leading up to and during the show, including booking all media and key influencer appointments for the booth and working with the show’s PR group to ensure consideration for all appropriate media opportunities.
The team created the “Fashioning of the Future” event to launch the new limited edition Cynthia Rowley stroller, with high-profile influencers and key core media outlets. Celebrity guests in attendance included Stephanie March from “Law & Order” and supermodel Carol Alt, as well as key media, including Cosmopolitan and InStyle, and New York City influencers, including Lizzy Grubman.
  • Heathrow International Airport
  • USA TODAY Sports Media Group
  • VTech
  • National Canine Research Council
  • Chiquita
  • Advil
  • Disney Parks & Resorts
  • VF Corporation
  • Candy Land
  • Courvoisier
  • Penn Medicine
  • AOL Engadget
  • Longines
  • USTA
  • Casio
  • Mohegan Sun
  • Crayola
  • Preparation H
  • Seventh Generation
  • Allergan
  • Cartoon Network
  • Daytona International Speedway
  • Cheerios
  • Pfizer Legal Alliance
  • PEEPS
  • Meow Mix
  • IMAX
  • Stryker
  • Cardinal Health
  • Chunky
  • Burger King
  • Pacira
  • BabyCenter
  • The Container Store
  • Shell Rotella
  • Novartis
  • Milk-Bone
  • BMW
  • UPS
  • Lane Bryant
  • Eggland's Best
  • Goodyear Tire & Rubber Company
  • Yahoo Sports
  • United States Golf Association
  • Bosch
  • Reef
  • Red Robin Gourmet Burgers & Brews
  • Arby's Foundation
  • NUK
  • ESPN
  • Salix
  • Hard Rock International
  • WebMD
  • GE Water
  • Bayer Animal Health
  • The University of Virginia Darden School of Business
  • Lifetime Digital
  • Telemundo
  • Harlem Globetrotters
  • ChapStick
  • South African Tourism
  • BASF
  • Harley-Davidson
  • Outrigger Resorts
  • Graco
  • Owens Corning
  • Mike & Ike
  • Tough Mudder
  • Red Bull Arena
  • Pennzoil
  • Playmobil
  • Perdue
  • Quest Diagnostics
  • Mary Kay
  • BD
  • Newman's Own Foundation
  • Cayman Islands
  • Pillsbury
  • Zoetis
  • National Confectioners Association
  • Fiat Chrysler Automobiles
  • MLB Players Association
  • Hong Kong Tourism Board
  • Accuweather
  • Banfield Pet Hospital
  • Quaker State
  • Humana
  • IRONMAN
  • CeraVe
  • Timberland
  • Murad
  • USA Swimming Foundation
  • Del Monte
  • Pup-Peroni
  • Entenmann's
  • Babies"R"Us
  • Mini Oreo
  • NFL Players Association