Graco, one of the world’s most recognized and trusted baby product companies, looked to Coyne to keep the brand top of mind among new and expectant parents in a marketplace with increasing competition. Our team executed a year-round campaign to generate widespread awareness for the brand and its new products, as well as providing crisis communications support.

Coyne PR developed a customized PR campaign in order to take Graco’s ABC Kids Expo presence to new heights. The campaign featured a multitude of tactics that targeted key media in the time leading up to and during the show, including booking all media and key influencer appointments for the booth and working with the show’s PR group to ensure consideration for all appropriate media opportunities.
The team created the “Fashioning of the Future” event to launch the new limited edition Cynthia Rowley stroller, with high-profile influencers and key core media outlets. Celebrity guests in attendance included Stephanie March from “Law & Order” and supermodel Carol Alt, as well as key media, including Cosmopolitan and InStyle, and New York City influencers, including Lizzy Grubman.
  • Shell Rotella
  • Mike & Ike
  • Humana
  • Pup-Peroni
  • Lane Bryant
  • Red Bull Arena
  • Bosch
  • Eggland's Best
  • IMAX
  • Pfizer Legal Alliance
  • Tough Mudder
  • Quest Diagnostics
  • Cardinal Health
  • Longines
  • Timberland
  • Babies"R"Us
  • Casio
  • Preparation H
  • Mohegan Sun
  • Novartis
  • Chiquita
  • NUK
  • Daytona International Speedway
  • Hard Rock International
  • BASF
  • Salix
  • Advil
  • Bayer Animal Health
  • VTech
  • The University of Virginia Darden School of Business
  • Fiat Chrysler Automobiles
  • Entenmann's
  • South African Tourism
  • Red Robin Gourmet Burgers & Brews
  • Playmobil
  • WebMD
  • Reef
  • BD
  • Zoetis
  • ChapStick
  • Accuweather
  • Quaker State
  • ESPN
  • Yahoo Sports
  • Perdue
  • Allergan
  • BMW
  • GE Water
  • Penn Medicine
  • USTA
  • United States Golf Association
  • Murad
  • Disney Parks & Resorts
  • Lifetime Digital
  • Mary Kay
  • Newman's Own Foundation
  • Outrigger Resorts
  • NFL Players Association
  • Arby's Foundation
  • Meow Mix
  • Graco
  • Stryker
  • Crayola
  • Cayman Islands
  • Candy Land
  • Cheerios
  • MLB Players Association
  • Goodyear Tire & Rubber Company
  • USA Swimming Foundation
  • Heathrow International Airport
  • PEEPS
  • Burger King
  • National Confectioners Association
  • AOL Engadget
  • Courvoisier
  • National Canine Research Council
  • UPS
  • VF Corporation
  • Chunky
  • Owens Corning
  • Seventh Generation
  • USA TODAY Sports Media Group
  • Harlem Globetrotters
  • IRONMAN
  • Pennzoil
  • CeraVe
  • Cartoon Network
  • Telemundo
  • BabyCenter
  • Pillsbury
  • Hong Kong Tourism Board
  • The Container Store
  • Del Monte
  • Harley-Davidson
  • Milk-Bone
  • Banfield Pet Hospital
  • Mini Oreo
  • Pacira