Graco, one of the world’s most recognized and trusted baby product companies, looked to Coyne to keep the brand top of mind among new and expectant parents in a marketplace with increasing competition. Our team executed a year-round campaign to generate widespread awareness for the brand and its new products, as well as providing crisis communications support.

Coyne PR developed a customized PR campaign in order to take Graco’s ABC Kids Expo presence to new heights. The campaign featured a multitude of tactics that targeted key media in the time leading up to and during the show, including booking all media and key influencer appointments for the booth and working with the show’s PR group to ensure consideration for all appropriate media opportunities.
The team created the “Fashioning of the Future” event to launch the new limited edition Cynthia Rowley stroller, with high-profile influencers and key core media outlets. Celebrity guests in attendance included Stephanie March from “Law & Order” and supermodel Carol Alt, as well as key media, including Cosmopolitan and InStyle, and New York City influencers, including Lizzy Grubman.
  • Heathrow International Airport
  • Penn Medicine
  • National Confectioners Association
  • VTech
  • Entenmann's
  • BASF
  • Preparation H
  • Owens Corning
  • Mary Kay
  • Goodyear Tire & Rubber Company
  • MLB Players Association
  • BMW
  • Tough Mudder
  • Candy Land
  • Murad
  • ESPN
  • Milk-Bone
  • USA TODAY Sports Media Group
  • Allergan
  • The University of Virginia Darden School of Business
  • Humana
  • Eggland's Best
  • ChapStick
  • Casio
  • Seventh Generation
  • Burger King
  • Lifetime Digital
  • NUK
  • Fiat Chrysler Automobiles
  • Mini Oreo
  • Longines
  • AOL Engadget
  • Cardinal Health
  • Novartis
  • Playmobil
  • Pfizer Legal Alliance
  • Mike & Ike
  • GE Water
  • Arby's Foundation
  • Cheerios
  • Harley-Davidson
  • Pacira
  • Timberland
  • National Canine Research Council
  • Daytona International Speedway
  • Advil
  • Courvoisier
  • Crayola
  • Yahoo Sports
  • Shell Rotella
  • Meow Mix
  • Perdue
  • IRONMAN
  • Telemundo
  • Hong Kong Tourism Board
  • USTA
  • Red Robin Gourmet Burgers & Brews
  • Lane Bryant
  • Zoetis
  • Stryker
  • USA Swimming Foundation
  • UPS
  • PEEPS
  • Accuweather
  • BabyCenter
  • BD
  • Salix
  • Bayer Animal Health
  • Cayman Islands
  • Chiquita
  • NFL Players Association
  • Newman's Own Foundation
  • Pillsbury
  • Babies"R"Us
  • Hard Rock International
  • Reef
  • IMAX
  • VF Corporation
  • Bosch
  • Graco
  • CeraVe
  • The Container Store
  • Harlem Globetrotters
  • Red Bull Arena
  • South African Tourism
  • Pup-Peroni
  • Chunky
  • Disney Parks & Resorts
  • Pennzoil
  • WebMD
  • Quest Diagnostics
  • Banfield Pet Hospital
  • Outrigger Resorts
  • Quaker State
  • Mohegan Sun
  • Del Monte
  • United States Golf Association
  • Cartoon Network