Graco, one of the world’s most recognized and trusted baby product companies, looked to Coyne to keep the brand top of mind among new and expectant parents in a marketplace with increasing competition. Our team executed a year-round campaign to generate widespread awareness for the brand and its new products, as well as providing crisis communications support.

Coyne PR developed a customized PR campaign in order to take Graco’s ABC Kids Expo presence to new heights. The campaign featured a multitude of tactics that targeted key media in the time leading up to and during the show, including booking all media and key influencer appointments for the booth and working with the show’s PR group to ensure consideration for all appropriate media opportunities.
The team created the “Fashioning of the Future” event to launch the new limited edition Cynthia Rowley stroller, with high-profile influencers and key core media outlets. Celebrity guests in attendance included Stephanie March from “Law & Order” and supermodel Carol Alt, as well as key media, including Cosmopolitan and InStyle, and New York City influencers, including Lizzy Grubman.