With competition between the big box stores and specialty retailers at an all-time high, Toys“R”Us turned to Coyne to help further its position as the leading toy retailer. Our team supported multiple high-profile initiatives throughout the holiday season, including the company’s partnership with the Marine Toys for Tots Foundation, Black Friday and more.

Four-time NBA Champion Shaquille O’Neal added another layer to the Toys for Tots campaign by taking on the role of “Shaq-A-Claus” to encourage customers to “Join Shaq. Give Back” and donate new, unwrapped toys. Coyne PR leveraged Shaq to book national and local market media interviews.