With competition between the big box stores and specialty retailers at an all-time high, Toys“R”Us turned to Coyne to help further its position as the leading toy retailer. Our team supported multiple high-profile initiatives throughout the holiday season, including the company’s partnership with the Marine Toys for Tots Foundation, Black Friday and more.

Four-time NBA Champion Shaquille O’Neal added another layer to the Toys for Tots campaign by taking on the role of “Shaq-A-Claus” to encourage customers to “Join Shaq. Give Back” and donate new, unwrapped toys. Coyne PR leveraged Shaq to book national and local market media interviews.
  • United States Golf Association
  • BD
  • Pfizer Legal Alliance
  • Milk-Bone
  • Chiquita
  • Penn Medicine
  • MLB Players Association
  • The University of Virginia Darden School of Business
  • Babies"R"Us
  • Murad
  • Bayer Animal Health
  • IRONMAN
  • ESPN
  • NUK
  • BASF
  • Salix
  • Red Bull Arena
  • NFL Players Association
  • Pillsbury
  • ChapStick
  • Yahoo Sports
  • Reef
  • GE Water
  • Preparation H
  • IMAX
  • Accuweather
  • BabyCenter
  • Longines
  • Novartis
  • Shell Rotella
  • Lifetime Digital
  • Hong Kong Tourism Board
  • Crayola
  • WebMD
  • Zoetis
  • National Canine Research Council
  • Casio
  • Lane Bryant
  • Chunky
  • VTech
  • Pacira
  • Graco
  • Cheerios
  • Mike & Ike
  • Banfield Pet Hospital
  • National Confectioners Association
  • Mohegan Sun
  • Daytona International Speedway
  • VF Corporation
  • Red Robin Gourmet Burgers & Brews
  • The Container Store
  • Quaker State
  • Playmobil
  • Del Monte
  • Pup-Peroni
  • Telemundo
  • Arby's Foundation
  • Mini Oreo
  • Advil
  • Owens Corning
  • Heathrow International Airport
  • Disney Parks & Resorts
  • Harlem Globetrotters
  • UPS
  • Outrigger Resorts
  • Goodyear Tire & Rubber Company
  • USA Swimming Foundation
  • PEEPS
  • CeraVe
  • Cayman Islands
  • Fiat Chrysler Automobiles
  • AOL Engadget
  • Mary Kay
  • Perdue
  • Hard Rock International
  • Cartoon Network
  • Entenmann's
  • Eggland's Best
  • Quest Diagnostics
  • USA TODAY Sports Media Group
  • Burger King
  • South African Tourism
  • Allergan
  • Stryker
  • Newman's Own Foundation
  • Pennzoil
  • Courvoisier
  • Bosch
  • Candy Land
  • Timberland
  • Cardinal Health
  • Tough Mudder
  • Harley-Davidson
  • Meow Mix
  • USTA
  • Seventh Generation
  • BMW
  • Humana