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Harley-Davidson looked to Coyne to spread the love among key adult influencer media on the brand’s young adult-focused marketing efforts and product offering and dispel the misperception that riding a Harley is just for older dudes with beards. Our efforts were highlighted with Motorcycle Boot Camps integrating star UFC fighters and a “Man-Skill” experiential weekend in Chicago providing media with hands-on experts teaching valuable skills from cigar tasting to how to properly drink bourbon.