The Automotive Aftermarket division (AA) of Bosch provides the aftermarket and repair shops worldwide with a complete range of diagnostic and repair shop equipment and parts for passenger cars and commercial vehicles. The Coyne team drives breakthrough yearlong coverage leveraging products and program innovation to a core media target plus extends efforts to build an extensive influencer activation building Bosch brand ambassadors.

To breakthrough to general consumer media, Coyne lead the charge as Bosch owned ‘National Name Your Car Day’ in 2018. To celebrate the national holiday, Bosch released engaging survey results concluding that more than half of American’s have named their car. Surprisingly, motorists prefer ‘people’ names for their vehicles and the top names included Betsy, Betty and Bessie.