Just Born Quality Confections
Members of the Just Born Quality Confection leadership team have had long associations with the United Way of the Greater Lehigh Valley. To help raise money for this United Way Chapter, Coyne PR developed PEEPS® Helping Peeps, a sweepstakes that for the first time ever, opened the PEEPS® factory doors to consumers.
To enter for a chance to win, the PEEPS® brand encouraged fans to make a five dollar or more donation to UWGLV to support supporting community schools.
The coverage included both local and national media, with USA Today, People.com US Weekly, Food Network Magazine among the prominent outlets covering the program.