Massage Envy, the leader in professional massage and skin care, believes that regular massages and facials are an integral part of total body wellness. The Massage Envy franchise system is, collectively, the largest employer of massage therapists and estheticians, with more than 35,000 dedicated wellness professionals who provide best-in-class service to 1.65 million members.

To help spread awareness of the brand, Coyne introduced the media universe to Massage Envy’s first ever private-label skin care line, CyMe™ (pronounced see·me.) This line was created to deliver skin enhancing benefits during a massage and to maximize the results of professional skin care services.

As part of a Massage Envy overall wellness strategy, Coyne PR worked with ten health + wellness influencers who shared a common belief in the importance of total body care and their commitment to inspiring others in their pursuit of wellness. Coyne leveraged their trusted voices to deliver authentic messages and further establish Massage Envy as an integral part of a wellness lifestyle.
Coyne launched the first every private-label line for Massage Envy – CyMe™ Masks, which was born from the insights and expertise of the brand’s lead estheticians. This curated collection of eye, face and foot masks was introduced to editors with a focus on high-quality ingredients, efficacious formulations, and innovative technology.