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MIKE AND IKE tasked Coyne PR with executing campaigns that allowed the brand to tap into its core demographic’s love of video games and sports. Coyne kicked off the activations by promoting Team Jets participation in the 2019 Madden Championship and Call of Duty’s Top Plays contest across social. The campaigns culminated with a Fortnite partnership that featured NBA player Josh Hart and gaming influencer Myth, and captured onsite content at the Fortnite house featuring MIKE AND IKE. To drive awareness around all three activations, Coyne implemented targeted social advertising campaigns leveraging co-branded content that not only resulted in millions of impressions but also helped to broaden the brand’s reach across social and generated excitement amongst fans.