The business school environment is highly competitive, especially among the elite institutions. Johnson at Cornell University challenged Coyne to amplify the school’s profile among its key audiences and position the institution as a world-class graduate business institution.
Today, Johnson’s faculty experts are go-to resources for business media. Johnson at Cornell Tech boasts one of the most innovative programs developed for technology-focused entrepreneurs. Our integrated communications efforts helped to launch one of the world’s most unique and advanced academic programs that integrates technology and business in the heart of New York City. It’s become one of the most successful programs in the history of the institution.