Feminine care leader Summer’s Eve enlisted Coyne to encourage tech-savvy millennial women to talk about feminine hygiene on social media. To tap into the sharing spirit of the millennial generation and create buzz around a taboo topic, Coyne developed a strategic program that would amplify engagement for Summer’s Eve across social media and establish the brand amongst a younger generation as a trailblazer that was at the forefront of women’s wellness. The program would challenge popular female influencers to talk about their “not so fresh” moments throughout the day and discuss how Summer’s Eve products offered a quick and easy pick-me-up so they could feel their best.

  • NUK
  • NFL Players Association
  • UPS
  • Allergan
  • Lifetime Digital
  • Courvoisier
  • Newman's Own Foundation
  • Red Robin Gourmet Burgers & Brews
  • Mini Oreo
  • Casio
  • Preparation H
  • Perdue
  • Tough Mudder
  • Reef
  • Mike & Ike
  • Longines
  • IRONMAN
  • Pacira
  • Burger King
  • VTech
  • National Confectioners Association
  • Heathrow International Airport
  • Seventh Generation
  • Quest Diagnostics
  • Timberland
  • Arby's Foundation
  • Banfield Pet Hospital
  • BD
  • GE Water
  • Pillsbury
  • Outrigger Resorts
  • Harlem Globetrotters
  • USTA
  • Milk-Bone
  • VF Corporation
  • Del Monte
  • Harley-Davidson
  • Cayman Islands
  • South African Tourism
  • Cardinal Health
  • Crayola
  • AOL Engadget
  • Playmobil
  • The University of Virginia Darden School of Business
  • Daytona International Speedway
  • Candy Land
  • Hong Kong Tourism Board
  • Quaker State
  • ChapStick
  • Salix
  • CeraVe
  • BabyCenter
  • Mary Kay
  • Pup-Peroni
  • USA Swimming Foundation
  • Novartis
  • Shell Rotella
  • WebMD
  • Stryker
  • Pfizer Legal Alliance
  • Pennzoil
  • Accuweather
  • Owens Corning
  • MLB Players Association
  • Cartoon Network
  • Meow Mix
  • Chunky
  • Murad
  • Cheerios
  • Humana
  • Bosch
  • National Canine Research Council
  • Advil
  • Mohegan Sun
  • Lane Bryant
  • Babies"R"Us
  • United States Golf Association
  • Telemundo
  • BASF
  • USA TODAY Sports Media Group
  • IMAX
  • Red Bull Arena
  • PEEPS
  • Hard Rock International
  • Graco
  • Eggland's Best
  • Goodyear Tire & Rubber Company
  • Disney Parks & Resorts
  • Chiquita
  • Fiat Chrysler Automobiles
  • BMW
  • ESPN
  • Penn Medicine
  • Zoetis
  • Yahoo Sports
  • The Container Store
  • Entenmann's
  • Bayer Animal Health