When summertime hits, one accessory is on everyone’s mind – sunglasses. Coyne was charged with building awareness for top designer eyewear retailer, Solstice Sunglass Boutique, during peak sunglass purchasing and wearing months.

Through targeted local outreach in the many markets that housed a Solstice Sunglass Boutique, the team pitched store managers as experts for a series of broadcast segments on sunglass trends. Whether outfitting the show anchors with shades that fit their face shape or dishing on the sunglasses celebrities were recently sporting, these experts provided both a fashionable and informative lifestyle segment for the shows and their viewers, while offering Solstice Sunglass Boutique and their many retail locations as THE source for all summer eyewear needs.