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When summertime hits, one accessory is on everyone’s mind – sunglasses. Coyne was charged with building awareness and positioning Solstice Sunglass Boutique as the leading eyewear destination during peak sunglass purchasing and wearing months. Coyne PR immersed itself in the sunglass business to determine what set Solstice apart from its competition.  The result was a wealth of story angles for local market coverage, in-studio broadcast segments and in-store print and broadcast media opportunities, as well as national stories around the Solstice seasonal trends in eyewear.