Coyne PR was tapped by Valeant’s Dermatology division to help elevate its “Aspire Higher” Scholarship Program, which awards nine students up to $10,000 each toward tuition expenses for the coming school year. Coyne developed a targeted communications campaign geared toward high school and college scholarship websites and trade media to drive entrants and coverage of the work Valeant Dermatology is doing to support those impacted by a dermatological condition. Activation and enrollment have grown tremendously since we partnered with Valeant on the program.