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Tasked with the challenge of establishing a sustainable relationship with online influencers in the diabetes community, while also increasing the company’s visibility around new product launches (e.g., AutoShield Duo and FlowSmart Technology), Coyne organized BD’s first two online influencer events.

Events were engaging opportunities for BD to invite the passionate community inside to learn more about BD, its history and commitment to diabetes (T1D, T2D) and to introduce new product innovations. Attendees were incredibly engaged and continuously expressed their appreciation for BD’s contributions and ongoing commitment to the community.